US: Chrysler 200 plant rises like the Phoenix image

Fiat Chrysler Automobiles suburban Detroit Sterling Heights Assembly Plant is the manufacturing facility with the tale of a legend – it went and stared the Abyss in the eyes and came back to talk about it.

Today, an official ceremony will trigger the start of production for the 2015 Chrysler 200 at the manufacturing facility. The same plant that was set to close after Chrysler group LLC emerged from the bankruptcy in 2009 has now become a key asset in the namesake’s brand evolution, being the maker’s most modern to date.

“It was one of two plants that were supposed to close that were saved, ” said Bill Parker, the former president of United Auto Workers Union Local 1700.

Actually, back in 2010, Fiat – Chrysler CEO Sergio Marchionne ended up buying back the facility from the “old” Chrysler for around $20 million and decided to renovate and refresh the building and its two nearby plants. Together, the Sterling Heights assembly plant and stamping plants in Sterling Heights and Warren received investments of $850 million.

Chrysler officials say that improvements made here would allow the new 200 to have a better build quality, just like any other model to follow, while the total energy consumption was reduced by 62% compared to the older 200. The production of the new 2015 Chrysler 200 also prompted the factory to add another 1,000 workers in preparation for anticipated demand for the model.