The third largest US automaker recently introduced a diesel option on the Ram light-duty pickup and because of increased demand for the version it now plans to boost production.
Chrysler announced in a short statement that Ram’s 1500 EcoDiesel annual production volume would account for 20% of the total, up from the current 10% figure. According to the company, the version has 60% of its buyers as conquest customers from its Ford and GM rivals – both lacking a diesel option on their competing pickups.
Since the model’s launch back in February, the 1500 diesel has been among Chrysler’s fastest-selling products. The situation is no surprise, considering the optional EcoDiesel engine has been rated by the EPA at 28 mpg, the best highway figure for any pickup. Fiat SpA subsidiary VM Motori produces the 3.0-liter EcoDiesel V6 engine in Cento, Italy and the Jeep Cherokee diesel also uses it for the US market.
According to data from the Automotive News Data Center, nine out of ten pickup sales have been in the full-size class – where the Ram 1500 slots. US deliveries of the Chrysler model have surged so far this year by 21% to 283,256 units through August. That means the Ram pickup holds around 19.1% of the overall pickup sales in the region, rising from 16.5% in 2013.
Via Automotive News