While the iconic Pentastar logo is not being actually axed by the US company, after the merger with parent company Fiat SpA and the creation of Fiat Chrysler Automobiles NV it was obvious it would move into the shadows.
So, Chrysler has now moved to take out the Pentastar logo out of its corporate websites, Twitter accounts, and corporate blogs, swapping it for the company’s new name Fiat Chrysler Automobiles, and logo – FCA. These three letters would be appearing everywhere from now on after this year the Italian automaker finally managed to completely purchase all of Chrysler Group LLC – the third-largest US automaker. They can be seen from the corporate websites to Twitter accounts and to the sign outside Chrysler’s headquarters.
The move is not without problems, though – enthusiasts and brand loyalists have been angered and that spawned a Facebook page and a petition drive to save the traditional logo of the Chrysler brand. According to the company though, “the spirit of Chrysler and the Pentastar moves forward as part of this new entity, joining the strengths of the previous Fiat S.p.A. and Chrysler Group LLC,” in adopting the new FCA logo. The automaker further says the rebranding process won’t have an impact on any of the car and truck brands the Fiat Chrysler Automobiles owns. It also means the company has no intention to take down the Pentastar from the top of its headquarters building in Auburn Hills.