It’s been a while since dealerships have been waiting for a new model to boost sales and now their hope rests in the new entry-level sedan announced for 2015.
During the first two weeks of April, dealers had the chance to take a look at the subcompact’s rendering at Mitsubishi’s regional dealer meetings. The automaker told dealers it plans to introduce the new subcompact sometime in 2015, without offering specific release timing.
The company “is looking into introducing a small, entry-level sedan to the United States market, and while we continue to study the market trend and demand for this smaller-segment sedan, we have not come to a concrete decision on when this model may make the U.S. showroom,” a Mitsubishi spokesman said in a statement.
This sedan is expected to be based on the Mitsubishi G4 concept sedan which was unveiled at the Bangkok auto show two months ago, when the company said it planned to develop a production version of the sedan for worldwide sale. The concept had a 1.2-liter, three-cylinder engine, which was mated to a continuously variable transmission and a lightweight steel body.
“They basically said that this is a logical progression for our expansion,” said Scott Grove, owner of two Mitsubishi dealerships near Chicago. “I believe we’re on offense.”