US: December sales seen rising 10% image

When the final figures for December’s new car and truck sales come in later on, order analysts and industry experts expect them to finish with a 10% growth year-over year thanks to big discounts and sliding gasoline prices.

On top of the big year-end discounts promised by automakers and dealers, ampoule the rock falling gasoline prices also came a mild winter – with very little snow. Previews put US new-vehicle sales up around 10% last month, clinic lifting the overall tally of 2014 at 16.5 million autos, far better than even the most optimistic forecasts that were pitted when 2014 started. Now most forecasts are putting US sales for 2015 on pace to surpass the 17 million units mark, a threshold the industry hasn’t managed to beat since 2001. “With the strongest demand in a decade, gains in highly profitable segments and modest incentive growth, automakers should be grinning”, comments John Krafcik, president of TrueCar.

TrueCar, Kelley Blue Book, Cars.com and LMC Automotive forecast December 2014 to have sales worth 1.49 million to 1.51 million units, with a 10 to 11% rise since the same period of 2013. If that range is achieved, it would mean it was the best December since 2004 and the second-best ever. The seasonally adjusted annualized selling rate would then be 6.7 million to 16.9 million, which is down a notch from November’s level of 17.2 million.

Via Automotive News