With the December tally up to 1.51 million vehicles and the overall total for the year right in the forecasts at 16.5 million units, the Detroit three took their share of the pie in December.
On the other hand, although all of the large carmakers reported sales growth last month, the only ones able to beat analyst’ expectations were General Motors and Japan’s Nissan. Additionally, the recent market shift seen during the year towards light trucks and SUVs, which managed to outpace the sales of passenger cars ever month in 2014 for the first time since 2004, supported the rising stars in GM and FCA’s lineups.
General Motors, which seems to go on untroubled by the record recall rate for last year, handily beat analyst forecasts and posted a 19% delivery jump last month to 274,483 units, the best December for the No. 1 US automaker since 2007. GM was buoyed by rising sales for the Chevrolet Silverado and GMC Sierra pickup trucks, which jumped 35 percent to 81,273 units, skipping above the F-Series pickups from Ford, which was unchanged at 74,355 autos. Fiat Chrysler Automobiles’ Fiat Chrysler Automobiles’ deliveries also climbed 32 % to tally 44,222 units. GM also had reason to rejoice because according to Kelley Blue Book, an industry source for vehicle valuations, the Detroit automaker’s December transaction prices climbed 4% from the same period of 2013 to $38,816, way above the record average transaction price for the entire industry which stood at $34,367, up 2.5 %.
Ford, the second largest automaker continues to post modest positive results, with sales surging just 1.3% to a total of 220,671 units. The gains were lower than analysts expected as the carmaker’s top three models posted unspectacular results.
FCA US, formerly known as Chrysler Group LLC, managed to post another record month – 193,261 units – for the best result since 2006, surging 20% year-over –year. under Chief Executive Officer Sergio Marchionne, FCA US has now completed its 57 consecutive month of rising sales.
Via Reuters, Bloomberg