US: Detroit three gain pace in March image

While General Motors is going through its biggest crisis since emerging from bankruptcy in 2009, last month’s sales showed it still has traction, though Chrysler managed to outgrow both of his rivals.

GM kept its No.1 place in the market, rising a good 4% (7% for retail sales), with its dealers delivering 256,047 vehicles. Good results came from the full-size pickups, which went up by 11% and from the Buick brand, jumping 13%. Still, the attention is on the way GM is handling the ignition switch recall and all the investigations.

“GM’s retail sales, like the weather and the economy as a whole, have been on an improving trend since early February,” said Kurt McNeil, U.S. vice president of Sales Operations. “We expect to see solid economic growth in the months ahead.”

Ford only increased 3% in March, but the blue oval s prepping for better results throughout the year as its model offensive is picking up pace. Its soon to be replaced F-Series still managed a 5% increase, while its Lincoln premium brand managed to go up 31 % thanks to a 72% increase on its MKZ sedan sales.

“March sales turned noticeably higher mid-month and finished strong,” said John Felice, Ford vice president, US Marketing, Sales and Service.

“We are entering the spring selling season on a high note as our Jeep and Fiat brands recorded their best sales months ever and Chrysler Group extended its streak in March to 48 consecutive months of year-over-year sales increases,” also said Reid Bigland, head of US Sales for Chrysler Group.

Chrysler, now a unit of the newly formed Fiat Chrysler Automobiles, increased its sales by 13% to its best March since 2007 – with deliveries of 193,915 units. The increase relied heavily on the Ram and Jeep brands – which the first up 26% and the second a big 47%.