US: Dodge restarts production of the 2014 Viper SRT image

The Viper was resurrected in 2012, but the manually fabricated American take on the supercar had a slow start – the price prevented sales from taking off and the 2014 model year even had to be placed on a production hiatus.

Now the Viper fans can rejoice – the Chrysler Group announced it decided to begin the production of the sports car in November, with full production coming after the middle of the month. The reason for stopping the output – dwindling sales. But thanks to a $15,000 price cut that lowered the base Viper to just below $85,000 and because all Dodge dealers could order the model, deliveries finally took off. Back in September, it was the first time the model managed to sell over 100 units in a 30-day period. Its figures – 108 cars – were also more than double the deliveries accounted back in September 2013 (45 units).

The Conner Avenue plant in Detroit is ready to start outputting the Viper, as the facility already has 200 pre-orders for the 2015 model year. The factory would only churn out the base Viper SRT and new GT models, holding off the more expensive TA and GTS variants.

The Viper, with its humongous 8.4-liter V10 that churns out 640 hp and sprints to 60 mph in under 3 seconds has never been the sales hit for the Dodge brand, but its cult status is undisputed. Nevertheless, the model faces some stiff competition now – the 2015 Chevrolet Corvette Z06 comes at under $75,000 and gets to 60 mph in an equally fast time of 2.95 seconds.