According to Al Oppenheiser, the muscle car’s leading engineer, if the 2016 Camaro, now in its sixth incarnation, has any link to the upcoming superhero blockbuster “Batman v Superman: Dawn of Justice”, he would be surprised.
General Motors this month filed for trademarks for “Camaro Krypton” and “Krypton” with the U.S. Patent and Trademark Office, sparking rumors there would be a new special edition introduced for the Zack Snyder-directed film. The fifth generation Camaro had a very successful marketing campaign in the Michael Bay-directed “Transformers” franchise. “I think that’s just internet buzz, which is great,” commented Oppenheiser this Thursday while on site at Lansing’s Grand River Assembly plant where the 2016 Camaro will be manufactured starting this summer. He added the trademarks applied for on May 5 have to do with projects the company has in mind – but ultimately might never pursue. The “Batman v Superman: Dawn of Justice” film will premiere on March 25, 2016, starring Ben Affleck and Henry Cavill.
The 2016 Camaro, also called Camaro Six is going to be produced at the Grand River factory and had GM announce on Thursday an investment of $175 million and the addition of a second shift of around 500 workers. The upgrade process includes new tooling and equipment at the plant, with three new paint systems for Camaro-specific colors: Summit White, Bright Yellow and Red Hot. The first units of the sixth generation Camaro are expected to roll out the factory gates this fall, according to Michael Trevorrow, GM’s Lansing regional plant manager.