While the annual Super Bowl was full of automaker ads, one more delightful than the other, one of the hailed automotive ads that stood out of the crowd was Chrysler’s 200 that featured Bob Dylan.
The marketing effort of the newly established Fiat Chrysler Automobile didn’t go unnoticed in the industry and garnered a series of honors, among them Fast Company magazine’s naming of FCA as among the world’s most innovative companies.
Also, in the annual YouTube Ad Blitz contest, for the fourth time in a row, commercials from Fiat Chrysler Automobiles were ranked by viewers first among those from automakers and aired during the 2014 Super Bowl.
“The annual YouTube Ad Blitz poll is a key indicator of impact of the Super Bowl commercials, and we are proud to hold the top auto position now for the fourth consecutive year,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
Fast Company also recognized the Dodge brand (around in the industry for more than 100 years) among the “World’s 50 Most Innovative Companies” in its annual Most Innovative Companies issue.