Fiat Chrysler Automobiles NV’s American unit, FCA US, managed for the first time ever to overcome larger rival Ford Motor in June in terms of retail sales, according to a couple of persons that have knowledge of the sales levels.
Fiat Chrysler, the third largest US automaker is actually only fourth in terms of total sales on the US auto market, despite posting in June the 63rd consecutive month of increase. But the sources, who opted to remain anonymous because the two companies traditionally don’t reveal detailed retail sales figures, said FCA US managed to overtake second placed Ford by just 278 retail units. The sales typically make do without discounted sales to fleet buyers – the government, rental firms, etc. – and they are the most profitable deliveries. They also rank as the best indicator of consumer demand and a factor for upcoming used-vehicle values.
During the first quarter of the year, around 23 percent of Fiat Chrysler’s sales in the U.S. and Canada ended up in fleets, while Ford said during a conference call on June results that its tally is of 35 percent of the US total. Extrapolating the figure, Ford sold 146,670 vehicles at retail in June. FCA posted a gain of more than 8 percent last month, extending a sales streak that has passed the half decade mark. The gains were owed to increased demand for the Jeep sport utility vehicle and Ram pickup truck brands. Ford meanwhile took home a growth of around two percent, as the sales of the F-150 lineup still dropped 8.9 percent while the automaker was building up inventory.