President Barak Obama’s administration has revealed a beautiful and utterly ambitious plan to reach a zero fatality rate on US roads within just three decades.
The goal will be achieved with the help of an all new coalition – called Road to Zero Coallition – which includes the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Federal Highway Administration, and the Federal Motor Carrier Safety Administration, as well as the National Safety Council (NSC). Their vision is to see the country free of road deaths by 2046. Last year for example, after years of declines, the figures turned against us once more and marked the negative trend of rising fatalities – actually 2015 was the deadliest year since 2008 and also had the biggest increase in traffic deaths since 1966.
“Every single death on our roadways is a tragedy,” NHTSA administrator Mark Rosekind commented. “We can prevent them. Our drive toward zero deaths is more than just a worthy goal. It is the only acceptable goal.” In the beginning they will start with “proven lifesaving strategies”, such as improving seat belt use, installing rumble strips, truck safety, behavior change campaigns, and data-driven enforcement. They will then move towards developing a new “scenario-based vision on how to achieve zero traffic deaths based on evidence-based strategies and a systematic approach to eliminating risks.”