US: Ford and Honda to capture more market share image

While most automakers should in the foreseeable short-term future hold on to their current market share, Ford and Honda are among the only ones to capture more of the critical US market, because of their intensive product cycle refresh.

The revelations come from auto analyst John Murphy, from Bank of America, and his annual “Car Wars” report – which foresees that over the next four years, the product offensive of Ford and Honda would be fruitful.

Ford, which warned its profits could dip as it invests into its largest product offensive in years, has a critical release with its new aluminum F-150 pickup truck, America’s best seller in the segment for years. In North America alone, the No.2 automaker is on its route to add 16 new or refreshed models throughout the year.

“That kind of improvement in that truck could create some shifts in the market share of Ford to the positive side,” said John Murphy.

On Honda’s side, the Japanese automaker is en route to bring the 2015 Acura TLX sedan, a 2016 Pilot SUV and a new Odyssey minivan for the 2017 model year, according to the analyst’s report.

Together, the two automakers are set to renew around 28% of their current line-up from 2015 through 2018, while the industry average only stands at 23%. The No.2 US automaker is forecast to increase its market share presence by 0.5% to 16.2 % in 2017, while Honda will do the same to capture 10.3% in the same period.

Via Bloomberg