Ford said that its Fusion sedan has reached record sales in March thanks to increased incentives for this model to meet raising competition.
The US automaker has raised incentives for the Fusion sedan by 32% and so, sales of the model, have surpassed the previous record of 30,284 units set in March 2013, according to Erich Merkle, Ford’s sales analyst.
This is the second time when Ford manages to sell more than 30,000 Fusion vehicles since the model made its debut in October 2005.
The Fusion, admired for its styling resembling Aston Martin luxury vehicles, is Ford’s best chance at getting back the sales crown it has hold in the 1990s helped by the Taurus model.
Ford wants its Fusion to compete with Toyota’s Camry, which has been the top selling car in the US for the past 12 years. Last year the Fusion was on the fourth place among the mid-size sedans, after Toyota Camry, Honda Accord and Nissan Altima.
“There’s a tremendous amount of competition in this segment,” Erich Merkle said in a telephone interview. “This is really hand-to-hand combat. There’s no other way to describe it. This is bloody, it’s in the trenches.”
The record sales in March are a reversal of the Fusion’s performance at the beginning of this year. Sales in January and February dropped 11.3% to 44,615 units, according to Autodata Corp.
– images showing the 2013 Ford Fusion Hybrid Titanium