US: Ford only ships the F-150 after consistent checks image

The 2015 Ford F-150 pickup truck is expected by the US auto industry as a sort of “Holy Grail,” with its new aluminum intensive design expected to trigger a global industrial revolution.

But before that particular revolution can happen, the second-largest US automaker needs to make sure its product is near perfect – as the whole world (and especially detractors) are watching the rollout program and search for any hiccups. The company has now again said the model’s introduction is following the strategy with no delays in sight. That’s even as the thousands of aluminum-bodied F-150 pickups have been shipped to dealerships after extra quality inspections. According to a company spokesperson, the company is currently “on plan to be at full production at Dearborn Truck Plant by the end of this month.”

Kristina Adamski, a Ford spokeswoman, further said that even though usually automakers do park models that might need repairs, this isn’t the case with the re-engineered truck, which has been stockpiling in lots around Detroit. The Dearborn, Michigan-based automaker is simply taking special care of the top selling and most profitable product, with additional inspections before the finished trucks are sent to showrooms across North America. Last year the model was for the 32nd straight year the best-selling vehicle line in the US.

Via Bloomberg