US: Ford prepares to ship the 2015 Mustang to dealerships image

We’re just a month away from the moment when the all-new generation of the 2015 Mustang will reach dealer lots, in time for the customers to celebrate its 50 years anniversary.

With all the hype surrounding the fast-approaching launch of the maker’s new generation of its best-selling pickup truck – the aluminum intensive F-150 – it’s easy to forget the other milestone of 2014. Yes, Ford Motor could frame the calendar of 2014, as the year when two of its most iconic cars were revamped and marked new beginnings – or in the case of the F-150 even a technological revolution.

Back to the 2015 Ford Mustang, the model is set to splash its way into dealerships with a choice of great engines – either a 4-cylinder, a V6 and a V8 – but with all of them turning the back wheels with at least 300 ponies. For the first time also, the Mustang will forever shed the image of quarter-mile only muscle car, as the model is finally using an independent rear suspension as a standard feature across the model range.

“The marketing approach is a very detailed plan to leverage the changes we’ve made,” said Raj Nair, head of global product development for Ford. “It will be interesting satisfying all this demand,” Nair added.

In addition to the changes, with a lower customer base targeted – down from the average 48 years-buyer of the previous generation – Ford also targets the Mustang as a truly global model, even offering for the first time a right-hand drive variant.