/ Chevrolet, GMC, Industry, News / US: GM fights Toyota and Nissan for mid-size truck supremacy

US: GM fights Toyota and Nissan for mid-size truck supremacy

Linked In Share
US: GM fights Toyota and Nissan for mid-size truck supremacy

The 2015 Chevrolet Colorado and GMC Canyon prices – recently revealed – show the US automakers’ resolve to compete for the top position against the Nissan Frontier and Toyota Tacoma.

The mid-sized truck segment is home to one of the most intense incentive wars, and the recent pricing of GM’s new models reveals the company aims to “play ball”, skipping the usual practice of keeping truck discounts low for hefty profits. Actually, GM Chief Executive Officer Mary Barra said recently the duo is an opportunity for the automaker to gain market share (which doesn’t also intrinsically mean higher earnings).

“Colorado is an all-new midsize pickup that offers truck customers great versatility and great value,” said Tony Johnson, Colorado marketing manager. “It will also have strong appeal for people who know they want a truck, but want one that is easier to maneuver in traffic and easier to park at work or at home.”

“The all-new Canyon provides a one-two punch that customers tell us they’ve been waiting for,” said Canyon Marketing Manager Kenn Bakowski. “Now they can get a premium vehicle in terms of styling, features and technology, with all the inherent capabilities and maneuverability of a mid-size pickup.”

The segment sees GM alone in the fight to compete against the Japanese offerings, as both Ford and Chrysler conceded it to rivals. Ford does have a global mid-size truck, but the model is not produced in the US and the company decided against importing it.

by Aurel Niculescu (my Google+) - Friday, August 8th, 2014 - filed under Chevrolet, GMC, Industry, News. Image credit: .
Linked In Share
Related Articles
canyon Colorado incentives market rivals


Discuss: US: GM fights Toyota and Nissan for mid-size truck supremacy

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

McLaren P1 GTR – interior images released
McLaren P1 GTR – interior images releasedMcLaren has recently released the first interior images with the much awaited P1 GTR. After being officially unveiled not too ...
Mercedes-Benz G-Class by German Special Customs
Mercedes-Benz G-Class by German Special CustomsThe aftermarket specialists from German Special Customs have recently pulled the wraps off their latest creation, a new tuning ...
Toyota still undecided over Mexico factory
Toyota still undecided over Mexico factoryThe Latin American country seems to have become the place to go for automakers aiming to expand their production capacities in ...
Scion teasing iM Concept for L.A. Auto Show
Scion teasing iM Concept for L.A. Auto ShowScion has released the first teaser images with the so-called iM Concept, which will be officially presented to the public during ...
Hyundai’s third-quarter profit slumps 29%
Hyundai’s third-quarter profit slumps 29%The largest South Korean automaker reported – just as analysts suspected – a record decline in its third-quarter net profit, ...
[VIDEO] Are you the BMW M4 GTS?
[VIDEO] Are you the BMW M4 GTS?A weird camouflaged version of the BMW M4 Coupe has been recently spotted on the Nurburgring where it was being tested out. A ...
Lotus Evora first response vehicle for Dubai paramedics
Lotus Evora first response vehicle for Dubai paramedicsThe Lotus Evora first response vehicle has been officially presented to the public during the 2014 Gitex Technology Week at the ...
US: Florida is the most likely place to forever lose your luxury car to thieves
US: Florida is the most likely place to forever lose your luxury car to thievesAccording to a report that was just released by the US National Insurance Crime Bureau, Florida owners of premium and luxury cars ...
Galpin Auto Sports 50th Anniversary Ford Mustang going to SEMA
Galpin Auto Sports 50th Anniversary Ford Mustang going to SEMAThe Galpin Auto Sports 50th Anniversary Ford Mustang will be officially presented to the public, in a premiere, during the 2014th ...
BMW i8S planned
BMW i8S plannedBMW is planning to introduce an even hotter version of the i8, the so-called i8S, which is believed to go official in the near ...
Takata gets support from Toyota official
Takata gets support from Toyota officialA senior Toyota official has expressed support for the Japanese auto parts supplier Takata, involved in a massive debacle over ...
US: NHTSA increases Takata airbags’ recall total to almost 8 million vehicles
US: NHTSA increases Takata airbags’ recall total to almost 8 million vehiclesIn just a few days, the US National Highway Traffic Safety Administration has counted a massive tally of vehicles from several ...
Mercedes to build the Sprinter commercial van in North America
Mercedes to build the Sprinter commercial van in North AmericaDaimler, the parent company of luxury automaker Mercedes-Benz recently announced the next-generation of the brand’s well-known ...
Hyundai’s key Sonata model fails to impress US market
Hyundai’s key Sonata model fails to impress US marketThe South Korean automaker hoped the recently refreshed Sonata sedan would be an asset in reversing dwindling US sales, a market ...
Daimler sale of Tesla shares could be due to growing rivalry
Daimler sale of Tesla shares could be due to growing rivalryDaimler AG, the parent company of luxury automaker Mercedes-Benz, surprised the industry when it announced the decision to divest ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

mclaren p1 gtr interior 1
Mercedes-Benz G-Class by German Special Customs 1
Scion iM Concept 1
Lotus Evora first response vehicle for Dubai paramedics 1
lamborghini reventon for sale 1
jlr china plant 1
Chevrolet Colorado Sport concept
2015 porsche cayenne tuning topcar 1
chevrolet chevelle ringbrothers sema motor show 2014 1
renault sport r.s. 01 1
Mercedes-Benz S65 AMG tuning voltage design 1
2015 Porsche 911 GT3 RS 1

More automotive from inautonews
McLaren has recently released the first interior images with the much awaited P1 GTR. After being officially unveiled not too long ago, the McLaren P1 GTR is now being placed into the spotlights once again, this time with the help of some new images which have been released by the British based ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...
Test Drive: BMW X4 xDrive30d
Test Drive: BMW X4 xDrive30d The newest crossover to make its way into BMW’s lineup is the X4. This is based on the X3 and it is basically a smaller version of the X6, aimed ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety US: NHTSA increases Takata airbags’ recall total to almost 8 million vehiclesIn just a few days, the US National Highway Traffic Safety Administration has counted a massive ... Report – Takata officials under investigation by US prosecutorsAccording to a report coming from The Wall Street Journal, the federal prosecutors have opened a ...
Safety Section