US: Honda makes great sales start with tiny HR-V sport ute image

The third largest Japanese automaker has managed to throw away its competition out the window during the first two weeks of having its smallest sport utility model – the HR-V – on sale in the United States.

In just two weeks and without even having in place an advertising campaign, buy cialis Honda has already delivered 6, case 381 of its new HR-V crossover – triple the amount any other rival ahs managed during its first month in the segment. The company is now already mulling a series of options as the better than expected demand might strain its chain of delivery. The Japanese automaker already has a top performer – the larger, prescription compact CR-V, which is the top-selling sport utility vehicle in the U.S. through May, as consumers flock to the segment to take advantage of the cheaper gasoline, lifting the segment to its brightest pace in a decade. The HR-V is also acting as an insurance policy – a sibling to the Fit subcompact – Honda believes the smaller model would be free of the expected slowdown when pump prices start rising again in the future.

“This is a small crossover that people will look at as the ultimate hedge against everything,” comments John Mendel, executive vice president of Honda’s U.S. sales unit. The Japanese company also needs a home run – the tally so far this year indicated Honda might end up losing market share in the US for a third consecutive year, for the worst performance over the past ten years. The model was not free of issues either – its US introduction was delayed to allow for time to address the problems seen with the Vezel – the model’s name in Japan.

Via Bloomberg