The top spot in country’s automotive market is always something to brag about, so Honda immediately jumped at the opportunity to showcase how the Accord beat long running Camry in individual sales.
It’s actually a twisted image, as Toyota’s Camry, which has been the leader in total volume to retail and fleet buyers for the 12th consecutive year, has only been surpassed by the Accord in 2013 when it comes to sales to individual customers.
That means that while Camry had total deliveries of 408,484 units, Honda – citing registration data from IHS Automotive’s Polk unit – said Americans bought more Accords than Camrys: 360,089 to 342,007.
“Our focus on retail sales to individual buyers has a direct correlation to the high resale value of Honda products,” John Mendel, Honda’s US executive vice president, said in a statement.
While US automakers generally rely on fleet sales for around a quarter or more of total sales, Honda decided to focus on retail sales – e.g. to individual customers – which typically aid resale values and are also a lot more profitable to the company. While 84% of Camry’s sales went to retail, Honda’s Accord had a 98% proportion of sales to individual customers.