/ Honda, Industry, News / US: Honda says its strength lies in retail sales

US: Honda says its strength lies in retail sales

Linked In Share
US: Honda says its strength lies in retail sales

The Japanese automaker, which lost share in recent months on the US market, has moved to signal it doesn’t rely on low-margin fleet sales or subprime lending to artificially enhance delivery numbers.

According to Honda, which cited data from IHS Automotive, if rental and business-fleet sales were excluded, its own Accord model would be in front of Toyota’s best-selling Camry, with retail sales of 181,939 cars in the first six months of the year. The Camry, which is America’s best-selling passenger car had retail deliveries of just 178,183 units, data sourced from IHS’s Polk division.

“In addition to a heavy reliance on fleet sales to boost volumes, we are seeing some of our competitors adopt short-term tactics to stoke sales, like big jumps in subprime lending and 72-month terms,” said John Mendel, executive vice president of US sales at Honda. “We have no desire to go there.”

“We probably should care and differentiate between retail and overall sales, because retail sales are generally much more lucrative,” said Jack Nerad, senior analyst for Kelley Blue Book. “That’s why Honda is so adamant about this.”

For the period through July, industry wide deliveries rose 5% on the US market, while Honda’s namesake brand and the Acura premium unit dipped 1.3%. The Japanese automaker, fifth overall in the US, blames the slowdown on the later than expected release of two important models – its Fit (Jazz) subcompact and Acura TLX sedan.

Via Bloomberg

by Aurel Niculescu (my Google+) - Wednesday, August 20th, 2014 - filed under Honda, Industry, News. Image credit: .
Linked In Share
Related Articles
fleet loans retail sales us


Discuss: US: Honda says its strength lies in retail sales

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

2015 Brussels Motor Show – Dream Cars in more than 100 hi-res images
2015 Brussels Motor Show – Dream Cars in more than 100 hi-res imagesThis year, during the 2015 Brussels Motor Show those who are visiting the motor show will have the possibility to check hall nr ...
Hamilton signs with music PR agency
Hamilton signs with music PR agencyJan.24 (GMM/Inautonews.com) World champion Lewis Hamilton has replaced one entertainment-based management agency with another, ...
Streiff apologises to Todt for Bianchi comments
Streiff apologises to Todt for Bianchi commentsJan.24 (GMM/Inautonews.com) Philippe Streiff has apologised to FIA president Jean Todt. Todt, and the governing body's medical ...
Arrivabene backs Lauda for F1 ‘revolution’
Arrivabene backs Lauda for F1 ‘revolution’Jan.24 (GMM/Inautonews.com) Ferrari has called for a rules "revolution" for formula one in 2017. Upset with the mild tone of ...
Is the auto industry ready for the aluminum revolution?
Is the auto industry ready for the aluminum revolution?While the fact that a vehicle can have aluminum body has come to widespread attention ever since Ford announced that its ...
Volvo’s executive reshuffle should be just the tip of its US revival
Volvo’s executive reshuffle should be just the tip of its US revivalSweden’s Volvo Cars has enjoyed a new lease of life since it was acquired back in 2010 by China’s Geely Holding Group, with ...
GM sees profitability in Europe even if economy fails to revive
GM sees profitability in Europe even if economy fails to reviveIn Europe General Motors  will become again profitable even if the economy in the old content fails to revive as forecast, ...
BMW adds all-wheel-drive to its M models
BMW adds all-wheel-drive to its M modelsBMW will be adding all-wheel-drive to some of its high-performance M models in competition with its German two rivals, Audi and ...
US: Used car prices lower due to increase in new car sales
US: Used car prices lower due to increase in new car salesThe increased new cars sales have recently created a decline in the used cars prices. In 2013 sales of new cars went up 5.9% to ...
U.S. – Land Rover Discovery Sport configurator introduced
U.S. – Land Rover Discovery Sport configurator introducedThe online configurator of the recently unveiled Land Rover Discovery Sport has been introduced by the company recently in the ...
Next-gen Buick LaCrosse spied
Next-gen Buick LaCrosse spiedA new generation of the Buick LaCrosse is believed to be in development as a test mule with it has been apparently caught on ...
Hyundai’s biggest dividend so far is met with concern
Hyundai’s biggest dividend so far is met with concernHyundai Motor CO announced its biggest yet dividend to calm down shareholders who were disturbed by the $10 billion property ...
Jaguar Land Rover adds Bike Sense to its cars
Jaguar Land Rover adds Bike Sense to its carsIn the U.K, nearly 19,000 cyclists are annually involved in car accidents. And it’s a fact that bicycle deaths have been on the ...
Hyundai ix20 facelift spied
Hyundai ix20 facelift spiedOur spy photographers have managed to capture the facelifted version of the Hyundai ix20 on camera while it was being tested ...
US: States make investments to win automotive jobs
US: States make investments to win automotive jobsThe state of Georgia reportedly came up with an investment package of $23 million, meaning nearly $25,000 for each of the 900 ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2015 Brussels Motor Show Dream Cars 96
Spy-Photo
02-Bike-Sense-cyclist-in-window
Spy-Photo
mercedes amg gt roadster 1
Sebastian Mackensen new MINI Boss
ford mondeo shooting brake 1
2016 honda civic type r spied 1
red volcano mclaren p1 mso 1
black ferrari f40 auction barrett jackson 2015 1
porsche 918 spyder martini black 1
Chevrolet Silverado Midnight Edition 1

More automotive from inautonews
This year, during the 2015 Brussels Motor Show those who are visiting the motor show will have the possibility to check hall nr 11 to admire more than 50 ultra-luxury and sports cars. Besides the “usual” supercars like the Porsche 918, Nissan GT-R Nismo, Mercedes S63 AMG Coupe or luxury ...
read more
Inautonews Editors Section
Is the auto industry ready for the aluminum revolution?
Is the auto industry ready for the aluminum revolution?While the fact that a vehicle can have aluminum body has come to widespread attention ever since Ford announced that its best-selling F-150 truck has ...
NAIAS 2015: the best and worst
NAIAS 2015: the best and worstThe 2015 North American International Auto Show is the perfect sign that USA’s auto industry has recovered fully from the brink of collapse that ...
Cutting-edge technology we could see in vehicles by 2020
Cutting-edge technology we could see in vehicles by 2020While the month of January is not even over yet, the world of automotive industry has already presented itself with two weeks of awe and wonder for ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Euro NCAP: New Skoda Fabia, best in classThe new generation of the Skoda Fabia has been named the safest car in its segment by Euro NCAP, ... Recall roundup: Toyota Prius V for airbag problemsToyota has recently issued a recall for several Prius V models because of a possible problem with ...
Safety Section