/ Honda, Industry, News / US: Honda says its strength lies in retail sales

US: Honda says its strength lies in retail sales

Linked In Share
US: Honda says its strength lies in retail sales

The Japanese automaker, which lost share in recent months on the US market, has moved to signal it doesn’t rely on low-margin fleet sales or subprime lending to artificially enhance delivery numbers.

According to Honda, which cited data from IHS Automotive, if rental and business-fleet sales were excluded, its own Accord model would be in front of Toyota’s best-selling Camry, with retail sales of 181,939 cars in the first six months of the year. The Camry, which is America’s best-selling passenger car had retail deliveries of just 178,183 units, data sourced from IHS’s Polk division.

“In addition to a heavy reliance on fleet sales to boost volumes, we are seeing some of our competitors adopt short-term tactics to stoke sales, like big jumps in subprime lending and 72-month terms,” said John Mendel, executive vice president of US sales at Honda. “We have no desire to go there.”

“We probably should care and differentiate between retail and overall sales, because retail sales are generally much more lucrative,” said Jack Nerad, senior analyst for Kelley Blue Book. “That’s why Honda is so adamant about this.”

For the period through July, industry wide deliveries rose 5% on the US market, while Honda’s namesake brand and the Acura premium unit dipped 1.3%. The Japanese automaker, fifth overall in the US, blames the slowdown on the later than expected release of two important models – its Fit (Jazz) subcompact and Acura TLX sedan.

Via Bloomberg

by Aurel Niculescu (my Google+) - Wednesday, August 20th, 2014 - filed under Honda, Industry, News. Image credit: .
Linked In Share
Related Articles
fleet loans retail sales us


Discuss: US: Honda says its strength lies in retail sales

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Skoda Octavia RS Combi Diesel gets updated by mcchip-dkr
Skoda Octavia RS Combi Diesel gets updated by mcchip-dkrThe aftermarket specialists from mcchip-dkr have recently created an upgrade program for the diesel version of the new Skoda ...
Recall roundup: More than 200,000 Ford vehicles
Recall roundup: More than 200,000 Ford vehiclesFord has announced a recall which is covering more than 200,000 units because of a possible rusty fuel tank issue. A new recall ...
Lamborghini Huracan gets crashed in the Targa New Zealand Rally
Lamborghini Huracan gets crashed in the Targa New Zealand RallyA brand new Lamborghini Huracan has been crashed recently in the Targa New Zealand Rally. If you though that it is almost ...
Dacia Sandero RS with Renault badges looks good
Dacia Sandero RS with Renault badges looks goodA Dacia Sandero RS with Renault badges fitted to its body has been recently rendered and we have to admit that it looks way ...
Porsche Panamera Exclusive Series Edition goes official
Porsche Panamera Exclusive Series Edition goes officialPorsche has officially pulled the wraps off the Panamera Exclusive Series Edition which will be making its public debut at the ...
US: AAA says rear-view cameras can save lives
US: AAA says rear-view cameras can save livesWith winter approaching fast and the hours of light diminishing, pedestrian safety is among the concerns covered by recent AAA ...
Ford celebrates 25 years of Explorer with “#ExploreMore” social media campaign
Ford celebrates 25 years of Explorer with “#ExploreMore” social media campaignThe second-largest US automaker has another milestone to celebrate this year, following the half a century birthday of the ...
Customized McLaren P1 in China will make purists angry
Customized McLaren P1 in China will make purists angryA customized example of the McLaren P1 has been recently spotted out in China and its weird paintjob will be making purists ...
Mazda6 Coupe planned
Mazda6 Coupe plannedThe Japanese based automaker Mazda is currently planning the development of a new body style based on the Mazda6, the Mazda6 ...
FCA shares on the rise after Ferrari, capital movement news
FCA shares on the rise after Ferrari, capital movement newsThe stock of Fiat Chrysler Automobiles traded at a six-month high after shares jumped more than 18% following the recent ...
[VIDEO] Ferrari 458 Speciale vs. McLaren 650S vs. Porsche 911 GT3
[VIDEO] Ferrari 458 Speciale vs. McLaren 650S vs. Porsche 911 GT3A new video comparison is putting together three of the hottest supercars of the moment, the Ferrari 485 Speciale, the McLaren ...
Troller T4 Off-Road and T4 Rescue concepts unveiled in Sao Paulo
Troller T4 Off-Road and T4 Rescue concepts unveiled in Sao PauloTroller has officially presented to the public the T4 Off-Road and the T4 Rescue concepts during the 2014 Sao Paulo Motor Show, ...
Hyundai is planning its first hybrid model
Hyundai is planning its first hybrid modelSouth Korea's largest automaker is ready to expand its eco-friendly vehicle line-up, with Hyundai revealing it’s in the process ...
Recall roundup: Chrysler, Dodge and Jeep SUVs for two separate recalls
Recall roundup: Chrysler, Dodge and Jeep SUVs for two separate recallsThe Chrysler Group has recently issued two separate recalls for certain SUVs and pickup trucks which have been affected by two ...
This is the final Aston Martin One-77 produced
This is the final Aston Martin One-77 producedA small photo shoot is putting some light on the last Aston Martin One-77 which has been produced. The Aston Martin One-77 was ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

2015 Skoda Octavia RS Combi Diesel tuning mcchip-dkr 1
dacia sandero rs 1
Porsche Panamera Exclusive Series 1
mclaren p1 weird paintjob china romania flag 1
Troller-1
aston martin one-77 last produced 1
bmw i3 sr auto group wheels 1
2015 ford focus st uk 1
Hyundai HB20 R-Spec 1
Scion tC Release Series 90 1
Peugeot 208 Natural and 208 Urb Concepts 1
2015 nissan gt-r nismo 1

More automotive from inautonews
The aftermarket specialists from mcchip-dkr have recently created an upgrade program for the diesel version of the new Skoda Octavia Combi RS. The Skoda Octavia Combi RS Diesel can indeed become one hot ride and this is happening these days thanks to the German based tuning company called ...
read more
Inautonews Editors Section
Test Drive: Dacia Sandero Stepway 1.5 90 HP
Test Drive: Dacia Sandero Stepway 1.5 90 HPIf you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary that rocked the auto industry ...
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: More than 200,000 Ford vehiclesFord has announced a recall which is covering more than 200,000 units because of a possible rusty ... US: AAA says rear-view cameras can save livesWith winter approaching fast and the hours of light diminishing, pedestrian safety is among the ...
Safety Section