Dean Evans, the Subaru veteran that managed the brand’s positive image transformation from 2011 until last year has been hired by South Korea’s Hyundai as its new marketing leader for the US.
Hyundai made the announcement about the new position after a nine-month period without a top marketing official and also comes just a month and a half after signing a lofty check to replace General Motors as the car sponsor of the National Football League. Evans, who has been pushing Subaru to focus more on digital marketing, will now have the position to deliver Hyundai’s own message on a much bigger stage. “Dean has a remarkable background, which will prove invaluable to Hyundai as our company moves forward in the ever-changing auto market,” commented in a statement Dave Zuchowski, chief executive officer of Hyundai Motor America, adding the company hired Evans due to his experience and inspirational leadership. Evans, 47, was chief marketing officer at Subaru of America until last year when he became the CEO of software company LotLinx Inc.
Evans spent time at Subaru building the company’s marketing message on its support of charitable causes and companion friendliness and he was also known as a digital specialist that took Subaru’s marketing budget expenses on the digital front from 15 to 25 percent. Hyundai has nailed a crucial appointment as it strategizes a return to the major growth rates seen back in 2010 and 2011 – after demand veined because of production woes, increased competition and a product range favoring cars rather than the hot selling sport utility vehicles and pickup trucks.
Via Automotive News