US: Infiniti wants to trademark name of famous Formula 1 turn image

The Japanese automaker, Nissan’s luxury arm, is now seeking the US trademark over “Eau Rouge, ” a name associated with a historically famous Formula One racetrack bend.

The circuit that houses the storied “Eau Rouge” turn is in Belgium, Europe – actually the famed Spa-Francorchamps racetrack that housed this weekend’s Formula One Grand Prix. The turn – dubbed in A.J. Baime’s book “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans,” as among the most beautiful and dangerous in motorsport racing – is in turn named after a nearby stream in the Ardennes forest. Its name – Eau Rouge – means “red water”.

The trademark application revolves around Infiniti’s Q50 Eau Rouge prototype that made headlines at the motorshows – a high-performance concept sedan that is now mulled for series production.

The filling was made by a Nissan lawyer since January 8, but the US Patent and Trademark Office’s website still lists it as being “under consideration”. The owners of the Belgian Grand Prix racetrack, which exits since the 1920s and now belongs to the Wallonian government, have already registered the name “L’Eau Rouge” since April 24 at the European Union’s trademark office in Alicante, Spain.

Via Bloomberg