J.D. Power has just released its 2014 US Sales Satisfaction Index Study – and when it comes to great new-car buying processes, American buyers consider European brands to be the best in the business.
Mercedes-Benz – the third-largest premium automaker in the world – and the best-selling luxury brand in the US last year was placed on top of its respective segment, with a score of 761 points (out of 1,000). The brand also recorded the best improvement over the figure from last year, rising 33 points. Next up was Infiniti – which rose to second place after finishing fourth in 2013. Jaguar – the maker that was No.1 in the 2013 edition of the survey, was now relegated to the third spot. Lexus and Porsche followed to round up the Top 5.
While sales have been somehow lagging recently (the brand is also changing the generation of its core model), Mini has – for the fifth straight year – been placed atop the mass-market brands, with a ranking of 727, a 9-points climb from 2013. With a score of 726, Buick narrowly missed and was second among the “mundane” automakers – though it had the best improvement in the division – up 32 points from last year. Chevrolet, GMC, Fiat, Toyota, Honda, Volkswagen, Hyundai and Ford followed, all of them also scoring above the average score of mass-market brands.
Via Automotive News