US: Las Vegas’ CES overtaken by the auto industry image

Usually computer games took center stage at the annual Consumer Electronics Show in Las Vegas, but 2015 looks different as connected-car related technologies are set to take the even by storm.

Back in 2007, everyone looked at Ford with incredulity as now CEO Mark Fields took the stage next to Microsoft co-founder Bill Gates to premiere the Sync in-car infotainment system. Much has changed since, with an event known for cutting-edge smartphones and video games is now treating cars as one of the main attractions. The International CES, opening on January 6 and lasting through January 9 will have them all – from the latest dashboard systems to cars that can be remotely parked using a smartwatch.

Mark Boyadjis, technology analyst for researcher IHS says that automakers use the CES as a part of their global approach and strategy towards technology and this year a record 10 automakers will have displays during the show. More so, Mark Fields returns as Ford’s triumphant chief executive in Las Vegas, set to deliver a speech on the rising prospects of the connected-car era and Daimler AG CEO Dieter Zetsche coming to stage as well as a keynote speaker. Volkswagen Ag makes a premiere appearance at the show, joining Ford, Daimler, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and FCA US LLC (formerly known as Chrysler Group LLC).

Via Bloomberg