US: Lincoln and GMC are the most satisfying brands image

Judging by the 18th annual Vehicle Satisfaction Awards, released by consulting firm AutoPacific, customers in the US see Lincoln and GMC as the highest rated brands.

The most satisfying vehicles were compiled from a survey of 92,000 new vehicle owners, and saw Lincoln top the premium brand section, while the most popular brand was General Motors GMC. Also, a special mention goes to the Mercedes-Benz S Class, which managed to achieve the best overall score ever. BMW also had a win , with its new X5 topping the chart for best truck.

“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience,” he added.

Lincoln – which is aiming to overturn decaying sales with a full line-up revamp – jumped from sixth place last year to top the premium segment; while GMC managed to increase exponentially from 17th last year to eight overall in this year’s poll. On the different win categories, Chevrolet managed to get four wins, Lincoln three, while the Mercedes-Benz, BMW, Kia, and GMC brands managed two wins each.

There were also sever brand drops – for Volkswagen , which looks unable to get a grasp of the US market, from 16 to position 28 and for Jaguar – which actually sells well, from the 7th to 17th position.