US: Lincoln’s MKS to get the axe treatment next year image

Ford’s luxury brand Lincoln has recently announced the 2016 model year for the MKS would be the last of the series, fueling speculation that Ford’s premium arm would go on and unveil a new flagship – as previewed by the Continental concept.

The Continental prototype, which also revived a glory name in the automaker’s history, has been unveiled during the 2015 edition of the New York International Auto Show and Ford officials announced the demise of the MKS only recently, as the executives were actually on site to celebrate the addition of the Ford Explorer to the production roster of the carmaker’s factory in Chicago. “Chicago Assembly Plant is vital to our global manufacturing footprint and will continue to manufacture the Ford Taurus, Ford Explorer and Police Interceptor vehicles even after we phase out production of the MKS in 2016,” Ford said in a statement. “We will continue to match production to demand.” The MKS had been losing steam for years now, with just 3,300 units delivered through May, plummeting 19.1 percent and following a decline of 24.4 percent in 2014 from 2013. On the other hand, the brand’s deliveries were up 4.1 percent after the first five months of the year.

While Lincoln executives have been very careful to fend off any questions about the situation with the Continental concept, especially when linked about the MKS, as the latter’s production ends logic only dictates a new model would step in to fill the flagship role. Lincoln is also facing heavy competition, as next year Cadillac would also launch a completely new product, the CT6.