US: Luxury battle heats between BMW and Mercedes-Benz image

While overall BMW managed to retain its position of global premium leader in 2013, it lost first place in the US to its Mercedes rival last year and in the first two months. Now, March heats the battle.

The BMW brand managed to beat its rivals last month, posting a 19% jump from the same month last year, selling 32,107 vehicles thanks to increases in demand for its mid-size sedans and SUVs.

The best figures for the Bayerische Motoren Werke AG unit were from the X3 sport-utility vehicle, which went up by 46 % and from the new 3 Series and 4 Series that increased deliveries to 10,120 units (+ 10%).

Mercedes-Benz increased sales by 11% in March, to reach 27,401 deliveries, thanks to sales almost doubling for the S-Class sedan flagship and rising deliveries for its most affordable SUV, the GLK, which jumped 24%. While at the end of February Mercedes led BMW by 4,943 units, now the latter narrowed the margin to just 237 units in March.

Lexus, which used to be the No.1 on the US luxury market, managed to beat Mercedes as well, reaching 28,593 deliveries through a healthy 23% increase.

Audi, the No.2 luxury brand globally, had a tally of 14,246 units (+ 7.5% and its best March ever) also trailed Acura’s 10% growth to 15,580 units and Cadillac’s 14,765 deliveries – with the US brand actually falling 6.3%.

Via Bloomberg