US luxury market shows Mercedes, Lexus and BMW going down, JLR delivering the best increases image

The United Kingdom-based automaker is now ready to deliver more than 100, 000 units on the US market for the first time since 2002 – while the Germans and Lexus are seeing their sales slowly going down.

Jaguar Land Rover is the luxury automaker with the largest increase in deliveries on the US market since the start of the year, because the British are seeing a huge increase in demand for their SUVs and crossovers. According to figures from Autodata, Land Rover has surged 7.8 percent compared to the same period last year – while Jaguar has jumped a whopping 93 percent. Meanwhile, the top three premium brands in the US – Mercedes, BMW and Lexus – have all lost sales so far this year. BMW is the biggest loser at 9 percent, followed by Lexus which is down 4.7 percent and Mercedes which is almost breaking even at minus 0.4 percent.

According to analysts the American buyers are increasingly turning to SUVs and Mercedes, BMW, and Lexus are all car brands, compared to crossover-focused brand such as Land Rover. Of course, even though JLR is advancing, at the end of the day they are far behind the top competitors. The carmaker thinks it can achieve sales of more than 100,000 examples this year for the first time since 2002 but Mercedes alone has delivered so far no less than 277,863 autos.

Via Automotive News