Toyota’s luxury division Lexus has returned to score its first monthly strike this year in the US luxury delivery race, thanks to its annual summer sales push and the introduction of the new NX crossover.
The German rivals were overpowered by the Japanese premium brand that once held undisputed dominion over the US luxury auto market, the world’s largest, with Lexus announcing its sales in July grew 9.1 percent from the same period last year to a total of 29,816 units. Mercedes-Benz came second as the sales soared 1.2 percent to a tally of 27,526 autos, followed by the larger global rival BMW AG that posted an advance of 2.1 percent to 26,970 vehicles. Meanwhile, Audi AG, the second biggest premium automaker in the world, continued its spectacular climb and jumped deliveries by 20.8 percent to 17,654 units. Toyota’s premium unit had its traditional summer sale that brought a July win for the second year in a row. Additionally, US luxury sale growth is outshining the overall market thanks to the abundance of affordable financing. “You don’t want to train customers to depend on the discount, but this clears out their lots of the older models,” commented Kevin Tynan, an auto analyst at Bloomberg Intelligence. Premium brands have made massive advancements as they are pushing downwards into mass-market territory with more affordable models that increase the brand appeal for younger consumers.
Through the first six months of the year, the premium market is lead by BMW, which posted a 6.4 percent climb from the same period last year to 195,593 autos. Meanwhile, Daimler’s Mercedes-Benz has advanced 7.7 percent to 192,496 vehicles and Lexus has jumped 14 percent to a total of 188,664 units. Audi has seen an almost equal increase of 12 percent, but follows the leaders from a distance as the total has reached 111,269 after the first six months.