US luxury sales – German leadership is undisputed image

BMW and Mercedes-Benz have grasped the US premium sales podium, while Lexus – once the leader of the segment and Audi are relegated to the follower status.

The situation – with BMW first, Mercedes second, Lexus third and Audi trailing them far behind at a distant fourth is already a common sight, even as all brands are clinched in an all out war to reach the top position.

BMW in June delivered 30,201 cars for a very good 12% advance in deliveries, managing for the first half of the year a tally of 157,382 autos – which secures a lead of 5,758 cars so far over second placed Mercedes. Daimler’s unit managed last month to rise 8.6 % to a tally of 26,506, with the six months figure at 151,624 deliveries.

One almighty Lexus is now playing catch up, securing a third place in June with an increase of 10% to 23,518 units. For Toyota’s luxury brand, deliveries surged this year so far by 17% to 138,689 cars.

“Audi right now is in the state of really catching on and becoming fashionable in the luxury market,” said Jesse Toprak, an analyst at “Buyers in key, high-volume luxury markets, especially first-time buyers, prefer Audi more and more because it’s more unique. Not as many people have it.”

Volkswagen AG’s premium division has posted the highest increase in June, with a 23% rise to 16,867 vehicles. The luxury brand still trails the German-Japanese trio because it only delivered a total of 84,349 cars and SUVs in the first half of the year – although last month was the company’s 42nd straight monthly record.

Via Bloomberg