US luxury sales – German leadership is undisputed image

BMW and Mercedes-Benz have grasped the US premium sales podium, while Lexus – once the leader of the segment and Audi are relegated to the follower status.

The situation – with BMW first, Mercedes second, Lexus third and Audi trailing them far behind at a distant fourth is already a common sight, even as all brands are clinched in an all out war to reach the top position.

BMW in June delivered 30,201 cars for a very good 12% advance in deliveries, managing for the first half of the year a tally of 157,382 autos – which secures a lead of 5,758 cars so far over second placed Mercedes. Daimler’s unit managed last month to rise 8.6 % to a tally of 26,506, with the six months figure at 151,624 deliveries.

One almighty Lexus is now playing catch up, securing a third place in June with an increase of 10% to 23,518 units. For Toyota’s luxury brand, deliveries surged this year so far by 17% to 138,689 cars.

“Audi right now is in the state of really catching on and becoming fashionable in the luxury market,” said Jesse Toprak, an analyst at Cars.com. “Buyers in key, high-volume luxury markets, especially first-time buyers, prefer Audi more and more because it’s more unique. Not as many people have it.”

Volkswagen AG’s premium division has posted the highest increase in June, with a 23% rise to 16,867 vehicles. The luxury brand still trails the German-Japanese trio because it only delivered a total of 84,349 cars and SUVs in the first half of the year – although last month was the company’s 42nd straight monthly record.

Via Bloomberg