US luxury sales taken over by Mercedes, BMW has no answer yet image

German luxury automaker has secured yet another monthly win over its rivals in the crucial US market, where it sold 29,500 autos in September.

The Mercedes brand had a subtle increase in deliveries of just 1.7 percent over the same period last year and after the first three quarters of the year have concluded the total count for Mercedes-Benz stands at 249,204 units. Meanwhile, BMW – the top dog in 2014 and 2015 – has actually been relegated to the third position for both the month and so far this year. Its September sales dropped 4.6 percent to 25,389 units and the total after nine months sits at 230,133 examples. The negative performance by BMW comes even as the brand has jumped the gun on incentives – raising them a spectacular 44 percent to an average discount of $6732. Meanwhile, Mercedes has lowered them by 9.3 percent, offering an average discount of $4342.

Toyota’s Lexus brand is now slowly climbing back the ranks and has located itself in between Mercedes and BMW in the sales charts, with sales of 25,801 units in September and total deliveries for the year to date of 236,193 autos. According to analysts the Mercedes’ success rides on high demand for its very new family of SUVs, with figures showing demand for the mid-size GLC doubling. “No customer is going to buy a Mercedes because we are No. 1 in the market. What is important to us is that we are successful with the customers in the marketplace. I don’t think the consumers care. So we don’t overstress it,” has actually commented Mercedes-Benz USA CEO Dietmar Exler.

Via Automotive News