US: March auto sales signal five uninterrupted years of gain for Fiat Chrysler US image

Fiat Chrysler Automobiles US, the automaker formerly known as Chrysler Group LLC has managed a feat that will go down in the automotive industry’s history books: 60 months of sales increases.

The third largest US automaker saw its sales last month rise by almost 2 percent, completing a five-year delivery streak that began in March 2010. The company managed to post a March total of 197,261 units last month, compared to 193,915 vehicles in March 2014. The surge was based on the growing customer demand for the Jeep off-road and core Chrysler brand, both coming up with double-digit sales increases. On the other hand, Ram truck brand deliveries remained level and Dodge and Fiat had registered a negative result. The FCA US rode last month the massive consumer confidence rebound in March, surging past analyst estimates, as another freezing winter had finally passed across much of the nation.

The rise in consumer confidence drove sales of luxury vehicles – especially German and Japanese – and also continued to lift sales of pickup trucks and sport utility vehicles. The annualized selling rate, adjusted for seasonal trends was last month of 17,2 million autos – rising sharply from February’s figure of 16, 2 million vehicles. Overall sales in the US, the second largest global auto market, soared modestly by 0.6 percent to almost 1.55 million units – even as the month had one less selling day and weekend as opposed to March 2014.

Via Reuters