US: men like bright, bold colors; women opt for neutrals image

Just looking at fashionable trends and you’ll understand that indeed “men are from Mars and women from Venus” – and the saying is fully applicable when it comes to automotive tastes as well.

Let’s take clothes as an example: men and women typically agree to disagree when it comes to colors. The guys will very much prefer some subdued shades when it comes to the outfit they wear but when talking about the prized possession in the garage the options reverse. The men will be much more inclined to go for bright, bold and flashy colors than women. According to the latest study on the matter, orange, brown and yellow are the colors of choice for men over the past year. Women have a more restrained approach and go for traditional shades such as gold, silver and beige. “These study results could suggest that women are more practical in their choices.” said Phong Ly, co-founder of the used vehicle website iSeeCars. “On the other hand, for men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive.”

The website studied no less than 30 million used vehicle listings, analyzing the requests for colors of the shoppers. Traditionally, men have usually favored red and black, the two colors mostly associated with high-performance sports and muscle cars – though they dropped in 2014 from first and third among men to fourth and fifth places. Women have favored gold, silver and beige. And the findings are in line with studies performed by major paint suppliers, such as BASF and DuPont.