US: Mercedes-Benz GLA supply could be lower than demand image

After the compact crossover model was added to the European roster in March, the debut in September in the US is expected to be a very successful one, leading to a shortage of supply at dealerships.

The officials “blame” both the “crossover-crazy” market and the success of the brand in the United States. The premium German manufacturer has had a great sales stint in recent months, especially due to growing demand for its compact cars line-up – including the GLA.

“We have production constraints. We are not going to be able to get as many as we want,” said Mercedes-Benz USA CEO Steve Cannon. “We will not find out where the natural volume is.”

Cannon says that besides the US market, the demand for such crossovers is equally big in China – the world’s largest auto market – so the regions naturally compete for the stocks of the model. The executive pointed out that in GLA’s case, the supply could be even lower than it was the case with the CLA compact sedan, a model launched in the US a year ago and one that enjoyed high demand ever since. Also, in the past Mercedes USA received further supply allocated from Europe, where sales were slumping – but the situation is now reversing in the region.

Via Automotive News Europe