US: Michigan seeks promotion of automotive jobs image

The US state is home to the Detroit three – GM, Ford and Fiat Chrysler – so naturally it has a deep automotive culture, but Governor Rick Snyder recently took another step further and introduced an auto jobs “PR” program.

Snyder announced on Wednesday a new program that would seek to enlist young people in the booming automotive industry. “The auto industry is on a roll,” commented the Governor at the 2015 CAR Management Briefing Seminars. “We need to take a leadership position on this,” talking about the top priority becoming the search of new talent to support the industry’s development. The new initiative has been titled “We Run on Brainpower,” and it has been introduced to showcase the wide array of skills employed throughout the automotive industry – from design to manufacturing. Videos from the program also showcase a “day in the life” series that has people from the industry showing what they do and how they came to decide on an automotive job in the state. “Young people don’t see the auto industry as sexy, and their parents who lived through the cycles don’t want it for their kids,” comments Kristin Dziczek of the Center for Automotive Research.

While the industry is not in the danger of failing because of lack of talent, the growth perspective over the long run is somehow limited. Still, the industry sector has many promises – from the chance of working with the absolute newest technologies, team work, to taking up global problems and even influencing societal developments. Snyder added young people should get excited by the progress towards autonomous cars – with Michigan rivaling and maybe even surpassing Silicon Valley as the automotive worldwide innovation center.