US: muscle cars are cool again image

Ask any Dodge dealership if they have even a single Challenger or Charger Hellcat on stock. And both Ford and GM have come well prepared for the fight with new generations of their iconic Mustang and Camaro.

The Hellcat models, the most powerful muscle cars to come out of Detroit factories ever, are a niche offering, but their success is underlying the bigger picture for the muscle car segment – Dodge is massively promoting them in the US, but the truth is that for the 2015 model year the two are already sold out. And Fiat Chrysler Automobiles is not the only one having trouble building enough muscle cars – Ford saw Mustang sales jump 40 percent last month and the model has managed to overtake the Camaro for the first time since 2009, thanks to the 50-years anniversary new generation introduced last year. And while Camaro’s deliveries have gone down a notch, the automaker expects a massive interest when its all-new 206 model year reaches showrooms later this year.

Just a few years back, during the fallout of the 2008 financial crisis, skeptics said muscle car era was finally over, as the models usually depended on the classic V8 engine. But recent sales charts stand to disagree, as Americans look unwilling to abandon performance. “The love of the Mustang combined with the reintroduction of the Camaro, Challenger and Charger has sparked a resurgence of the muscle car,” said Brad Smith, director of automotive statistics at Experian Automotive, with the firm releasing a new report on the new muscle car golden age.