US: October sales expected to remain strong image

The news are gloomy again, with huge swings on global stocks and threatening headlines about a new economic crisis, but US auto sales seem to go on undeterred, according to industry analysts.

The early figures that have been compiled seem to predict sales in October have again risen from the same period last year, with observers expecting a tally that surges between 5.4 and 6.0%. Various predictions state that total deliveries, counting both retail and fleet sales, are hovering around the 1.27 million vehicles mark, That puts the SAAR (seasonally adjusted annualized rate) for 2014 at 16.3 million vehicles, almost one million units above the figure totaled last year.

John Humphrey, senior vice president of the global automotive practice at J.D. Power and Associates thinks the “industry continues to demonstrate strong sales growth and robust transaction prices” and predictions from both J.D. and Kelley Blue Book put fleet volume at 203,000 vehicles, around 16% of total light-vehicle sales. According to observers, the numbers look especially good since October is usually the second-worst delivery month, typically averaging just above the January figures. Senior KBB analyst Alec Gutierrez says the buyers usually skip October and use the Labor Day deals in September or wait a little longer for the Black Friday and upcoming winter holidays.