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US overtakes China as Bentley’s largest market

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US overtakes China as Bentley’s largest market

British luxury carmaker Bentley announced today that US has re-emerged as Bentley’s number one market with deliveries up by 25.7% to 1,140 new vehicles.

Sales in China also remain extremely strong with results up 55.7 percent (1,059 cars delivered to customers this year). However, as predicted, strong demand in both markets has created a real competition and despite China edging ahead at the end of Q1, the Americas retook the lead at the half-year point.

Bentley’s flagship Mulsanne sold strongly in both markets and saw an overall increase of 30 percent as the Diamond Jubilee Special Edition and Mulliner Driving Specification became available to customers. At the same time, the new Continental GT underscored its popularity with customers around the world.

Deliveries of the premium coupé, which is now available with both W12 and V8 engines, increased by 48.5%.

Bentley outsold Rolls Royce with 223 to 23 and during 27 selling days of June, a total of 4 all-new Maybachs were purchased.

The company’s sales climbed 32% to 2,021 vehicles in 2011, and Bentley seeks to achieve yearly sales of 15,000 within five years, an increase from 7,003 units sold last year. The company’s CEO declared that 2007 was the company’s best year with 10,014 units sold and that the growth for 2012 is predicted to be in the double-digits, particularly an increase of over 10% in China and the U.S. in 2012.

by Mircea Serafim (my Google+) - Wednesday, July 4th, 2012 - filed under Bentley, News, Sales Reports. Image credit: Bentley.
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