U.S.: Porsche to double its sales by 2018 in the U.S. image

Porsche, the Stuttgart based automaker wants to double its sells in the United States by 2018 , Automotive News Europe quoted a senior executive as saying.

Therefore, the company plans to hire additional employees and bring three new models on the U.S. market.

“In 2018 we will sell around 50,000 cars in the U.S.,” said Porsche’s North American chief Detlev von Platen.

Last year, Porsche sold 25,320 vehicles in the U.S. market, which accounts for 28 percent of its global sales. Von Platen expected sales of “more than 29,000 units” this year, it said.

In addition, the German automaker is targeting a new sales record of 140,000 units in 2012 relying on demand for the next-generation 911 and Boxster models. A source said that Porsche is aiming to increase deliveries after selling 120,000 units this year.

Last week, Porsche said its U.S. auto sales for the month of November went down 7 percent to 2,255 vehicles. However, year-to-date sales are up 19 percent — 27,189 vehicles this year compared to 22,753 vehicles sold last year.

By 2018, Porsche aims to sell 200,000 units on an annual basis and expand its lineup from the current four to seven.

  • rbama

    I just purchased a new Porsche and very happy with the car, however, for the price i paid I should be pleased.

    It is my experience that Porsche must become more customer friendly in terms of service to accomplish their goals at their current price point. When you pay the price for a new Porsche you want very professional people to work with and you expect the warranty to very comprehensive.

  • Pat Edwards

    Finally, my dream job… a chance to sweep floors anywhere, for the company and car I love.