US: Ram wins fat van contract with the Postal Service image

From being virtually nonexistent to being highly popular was a no-nonsense feat for the Ram ProMaster van, now one of the most popular commercial vans in the US.

Fiat Chrysler Automobiles recently announced a deal to have the US Postal Service supplied with at least 9,000 Ram ProMaster cargo vans, lending the model a high profile contract that will not only push up sales but also increase the level of brand awareness for Ram’s commercial truck division. The US Postal Service has at least 190,000 vehicles and thus operates one of the biggest vehicle fleets in the country. The model to be used is the 2016 Ram ProMaster 2500 cargo, turned into a postal delivery vehicle, with the 3.6-liter Pentastar V6 good for 280-horsepower and 260 pound feet of torque. “The Ram ProMaster is suited to meet the challenging demands of a USPS delivery vehicle,” commented Bob Hegbloom, president and CEO of Fiat Chrysler’s Ram brand.

In the US, the ProMaster van – based on the popular European large commercial van Fiat Ducato – competes against the Ford Transit, Chevrolet Express, Nissan NV and the Mercedes-Benz Sprinter. The Transit is the undisputed leader of the US commercial van market, with 75,931units sold so far this year, compared to Promaster’s 16,774 deliveries. The Transit also won part of the US Postal Services award but was only asked to deliver 570 units of its highly popular van. The Ram Commercial model line also includes the Ram ProMaster City, also adapted from a highly praised commercial van sold in Europe – the Fiat Doblo.