US: summer is coming, so Toyota joins the lifeguards image

There’s a great mix of public relations genius and the usual good Samaritan work – automakers are donating some pick-up trucks and SUVs to the lifeguards to use them on beach public patrol.

Looks like even the big carmakers have at least once watched “Baywatch” and want their cars to be rolling adds when the lifeguards patrol to ensure public safety under the scorching sun.

In recent years, Nissan and Ford were involved in lifeguard programs in southern California, while Chevrolet could be following soon after during the 2013 Los Angeles Auto Show it showed off its 2015 Colorado truck in lifeguard livery.

But the latest of the bunch is Toyota, which has announced it’s extending the partnership with San Diego’s city lifeguards, which was started back in 2011, moving to further donate 34 new trucks and SUVs this year.

“San Diego is one of the country’s most popular beach destinations, and Toyota recognizes the critical role the city’s lifeguards play in keeping our beaches safe,” said Doug Eroh, Toyota Motor Sales Los Angeles Region general manager.

The Japanese company is offering to the city’s lifeguards 15 Tacoma midsize pickups, 12 Tundra full-size pickups, three 4Runner SUVs, three Sequoia full-size SUVs and a RAV4 compact sport utility vehicle.