The Indian car company Tata formally announced in the Detroit Auto Show its intention to market the U.S. Nano.
A real challenge for a market not used to small cars. In india, Nano costs just $2,500. However, this will not be the case when Nano will come in U.S.
Last week Tata Group chairman – Ratan Tata, discussed sales and pricing prospects for the United States city car after a symposium at Cornell University’s College of Art.
“It won’t be a $2,000 car; it will be a $7,000 or $8,000 car,” Mr. Tata said during the Q&A session. “But it will still be, in comparative terms, a car that the U.S. would accept.”
US and EU safety and emission standards are far stricter than India’s, but Nano will be configured to meet all emission and crash standards. If successful, we could see see versions of the Indian microcars running on biofuel and diesel. The company will add airbags, a stronger roof, and a different design for the back seats to satisfy seat-belts laws.
Last week, Tata unveiled Pixel at Geneva Motor Show. Power is provided by a 1.2 litre three-cylinder turbodiesel, assisted by a stop-start system and regenerative braking to return a fuel consumption figure of 3.4 l/100km – about on par with the Toyota Prius or MINI Cooper D.
As with the Nano, the engine is positioned beneath the Pixel’s rear seat, giving the concept a rear-mid-engine layout.