After the harsh winter left automakers, discount dealers and customers alike searching for the new car sale of their dream, sale May has proven Americans really like their new cars – even more than analysts predicted.
And while many automakers reported overwhelmingly positive results for last month, nurse we dare to wonder still – what’s hot and what’s not? Well, as players from Jeep to Audi or Hyundai set all time highs, we all know the huge gains were not actually even across the line-ups. While the summer is fast approaching, convertibles were definitely a not in May – as opposed to the gas guzzling pickups, big SUVs and crossovers.
Picking up the industry norm of 60 to 65-day supply, we could see how models like the Jaguar F-Type S had a backlog of 236 days Audi’s TTS was no better at 220-days and BMW 640i xDrive convertible was at the 171 days level.
Meanwhile, the best performers can brag with 16 days of inventory or less, and there’s a good bunch in the category – no less than 22 cars. Of them, we can point out to the 2015 Porsche Macan, which flies off the dealers lots after just 5 days, followed by the redesigned Hyundai Genesis at 6 days. Then comes Mercedes-Benz’s flagship model – the S550 – which stays just 8 days, closely mirrored by the new Cadillac Escalade and Subaru WRX, at 9-days, and Subaru’s Forester, which doesn’t want to overstay his welcome, leaving after 10 days of inventory.