US: The hot and not automobiles of May image

After the harsh winter left automakers, dealers and customers alike searching for the new car sale of their dream, May has proven Americans really like their new cars – even more than analysts predicted.

And while many automakers reported overwhelmingly positive results for last month, we dare to wonder still – what’s hot and what’s not? Well, as players from Jeep to Audi or Hyundai set all time highs, we all know the huge gains were not actually even across the line-ups. While the summer is fast approaching, convertibles were definitely a not in May – as opposed to the gas guzzling pickups, big SUVs and crossovers.

Picking up the industry norm of 60 to 65-day supply, we could see how models like the Jaguar F-Type S had a backlog of 236 days Audi’s TTS was no better at 220-days and BMW 640i xDrive convertible was at the 171 days level.

Meanwhile, the best performers can brag with 16 days of inventory or less, and there’s a good bunch in the category – no less than 22 cars. Of them, we can point out to the 2015 Porsche Macan, which flies off the dealers lots after just 5 days, followed by the redesigned Hyundai Genesis at 6 days. Then comes Mercedes-Benz’s flagship model – the S550 – which stays just 8 days, closely mirrored by the new Cadillac Escalade and Subaru WRX, at 9-days, and Subaru’s Forester, which doesn’t want to overstay his welcome, leaving after 10 days of inventory.