US: Top German automakers post strong gains in May image

Daimler AG’s Mercedes-Benz held onto the U.S. luxury-vehicle sales lead for the year over BMW and Audi Ag.

Mercedes’ lead is due mostly to increased U.S. sales of its M-Class sport utility vehicles, which are made in Vance, and its C-Class sedans, which will join the Vance production line next year.
The M-Class sales rose 66 percent in May, and the C-Class sales rose 35 percent, according to Mercedes.

Mercedes sold 22,515 luxury vehicles in the U.S. in May.

Sales of BMW brand vehicles increased 7.3 percent in May for a total of 22,168 compared to 20,651 vehicles sold in May, 2011. Year-to-date, the BMW brand is up 13.8 percent on sales of 104,779 compared to 92,068 sold in the first five months of 2011.

According to the official data, the best performing vehicles included the 5 Series, up 45.3 percent to 6,102 units; and the 6 Series, up 159.9 percent to 725 units; and the Sports Activity Vehicle segment (X3, X5 and X6), up 23.8 percent to 6,939 units.

Audi Ag said May is the 17th consecutive month of record sales, marking the fifth-best month ever in U.S. for the brand. The German automaker said in May the company sold 11,503 new vehicles – up 10 percent compared to the same period of 2011.
Sales of Audi premium category vehicles (A8, A7, A6, and Q7) jumped 54% YTD and represented 34.2% of total May sales. Overall, sales improvements shown by Audi in the top tiers of the luxury sector accounted for 125% of the Audi May gain.

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Table: Sales BMW of North America, LLC, May 2012

May 2012 May 2011 % YTD 2012 YTD 2011 %
BMW brand

22,168 20,651 7.3 104,779 92,068 13.8
BMW passenger cars 15,229 15,047 1.2 75,034 66,864 12.2
BMW light trucks

(SAVs)

6,939 5,604 23.8 29,745 25,204 18.0
MINI brand

6,153 5,801 6.1

26,064 24,588 6.0

TOTAL Group

28,321 26,452 7.1

130,843 116,656 12.2

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