US: Total Quality Index leaders – Kia, Audi and Jaguar image

As 2014 becomes the new record year for recalls, and we’re only half way through it, quality becomes a major issue for new car buyers. And Strategic Vision just released their 19th annual Total Quality Index.

The winners are three for two categories – the mainstream segment goes to South Korea’s Kia, while the luxury segment sees two brands sitting in the top chair: Audi and Jaguar. The sister brand to Hyundai managed to win with its significant quality advances in recent years, topping the small car segment with the Soul and finishing second with Optima in the all important mid size category, just two points behind the Subaru Impreza leader.

“What we learn from this year’s Total Quality results is the need for complete understanding of how buyers are influenced and it’s not just by counting problems,” says Alexander Edwards, President of Strategic Vision.

“We are honored to have been ranked one of the best luxury brands in 2014 by Strategic Vision,” said Joe Eberhardt, president & CEO, Jaguar Land Rover North America, LLC. “This recognition is a testament to the quality and performance of Jaguar vehicles as well as the renewed spirit and passion for the brand.”

While Mercedes-Benz managed to achieve its highest score in the Premium Convertible/Roadster segment with its SL-Class (957 points), it was ultimately Audi and Jaguar that led the luxury segment. Audi managed class wins with its A5 Coupe, Q5 and Q7, while Jaguar had no class win but was constantly among the highest ranked with its models.