The Japanese automaker is promoting both the 30th anniversary of the famous Back to the Future trilogy and the launch of its biggest bet on green vehicles – the fuel cell Mirai.
The automaker has decided to officially start the US sales of the hydrogen-fueled Mirai on October 21, 2015 – the date was made famous decades ago when Back to the Future Part II actor Michael J. Fox has his character Marty McFly travel 30 years into the future. The Japanese have also been linking their other innovations to the culturally important trilogy – just think of the Lexus hoverboard that mimics the one McFly used in one of the movies. To celebrate both the Back to the Future films and the Mirai introduction, Toyota has resorted to a marketing stunt – in the first one, released Wednesday Fox and fellow actor Christopher Lloyd, who played “Doc” Emmett Brown are prominently featured. The 43-second spot has the two actors discuss about the predictions that became reality at a diner, now that the three decades have passed.
Another video has been released Thursday and has one of the oldest US dealers promoting the future and presenting on October 21 not just the future – the Mirai – but also their latest pickup truck, the refreshed Tacoma. “Over the years, we’ve had a lot of fun predicting which Back to the Future fictional 2015 technology would arrive by the real year,” actor Michael J. Fox commented. “Now that we’re a week away, I think fans are going to have a good time with what Toyota sees as a true possibility for transportation. It’s actually really cool.” The Mirai at first would only be available in eight carefully selected Toyota dealerships in California starting at $58,325, before incentives.
Via Automotive News