US: upcoming Detroit motor show comes with at least 40 premieres image

Featuring more than 40 never-before-seen cars and trucks, the 2015 North American Auto Show remains one of the most important global auto shows and the one that kick-starts the industry every year.

January will be a very cold month in the US, but the auto industry is going to be boiling in Detroit, as automakers around the world converge on the North American International Auto Show to present at least 40 global premieres. Underscoring the fair’s growing position in the calendar of top auto shows, the number of reveals also highlights the growing recovery of the US auto industry – with America the second largest auto market globally.

Scott LaRiche, co-chairman of the auto show claims the Detroit motor show is especially attractive to the carmakers because of the outstanding media presence – and the companies send their top executives to debut some of their most important vehicles for the year at the NAIAS event. While having a global presence is nothing out of the ordinary, the growing relationship of the American and Chinese auto industry is also seen through the appearance of Guangzhou Auto. The Chinese automaker is the first from the country to have a display in Detroit in several years – and it’s even more interesting since the vehicle being revealed there won’t even be available in North America.