US: Volkswagen drops 9.1% in December image

After the 25 percent sales plunge in November, Volkswagen of America’s deliveries fell “only” 9,1 percent in the last month of 2015.

After the sharpest monthly decline for Volkswagen since the start of the Great Recession this November, Volkswagen of America sold 30,956 vehicles last month, down 9.1 percent from December 2014. Even if the drop is significant, it does not even come close to the 25 percent downfall from two months ago, when the brand delivered only 23,882 cars. Beside the dented image of the German automaker, these results are also reflecting the impact of the stop-sale for all 2.0-litre 4-cylinder TDI vehicles, as well as for the 3.0-litre V6 ones, a freeze issued in light of the cheating scandal. As for the full-year sales figures, VW totaled 349,440 units, a 4.8 percent decrease from a year ago.

The model with the biggest drop in December was Passat, with a 56.4 percent steep decline, from 8,257 cars in December 2014 to 3,596 models sold last month. Meanwhile, at the other end of the spectrum, Tiguan’s delivers jumped 131.6 percent, from 2,116 to 4,900 units. In 2015, the compact crossover sales totaled 35,843 units, a 42.7 percent increase versus 2014, marking the best year on record for the vehicle.

“We are very pleased with the strong Golf family results and record-setting performance of the Tiguan in 2015,” said Mark McNabb, COO of Volkswagen of America. “As we look towards 2016, we are committed to rebuilding trust in the brand.”

VW America december 2015 sales