US: Volvo seeks higher sales with all-new XC90 SUV image

The Swedish automaker, currently owned by China’s Geely, seeks a Phoenix-like rebirth in the US – once its largest single market – with the help of the recently redesigned new generation of its flagship XC90 sport utility.

Slated to go on sale in the US in May, the XC90 crossover could yield deliveries of 28,800 units in a full year, according to Volvo forecasts. The automaker is heralding the large SUV to be the childbirth of a new Scandinavian era – with increased interior roominess, a fully-fledged Scandinavian design and semiautonomous driving and safety features. It’s also a crucial model on the US market for the automaker – last year sales declined there by 7.9 percent to 56,366 units while the overall market rose 5.9 percent. “We are so confident about this car. It is truly everything we stand for. It is the first of many remodeled Volvo cars. The XC90 is more Volvo than we have had in many years,” comments Bodil Eriksson, executive vice president at Volvo Cars of North America.

The XC90 is also the first key model to be designed and built independently since it was acquired China’s Zhejiang Geely Holding Group from under Ford parentship. The seven-seat, full-size crossover has been underpinned by a new, flexible, platform – designed to be used by a large portion of future models and also employs exclusively a new family of four-cylinder engines. The Swedish automaker plans to build around 100,000 XC90 SUVs annually, with the US being the largest market – followed by China, Sweden and the rest of Europe.

Via Automotive News