The German maker’s ailing delivery situation in the US – the second largest auto market in the world – should be addressed with a new seven-seat crossover to be produced in Tennessee in 2016.
But, unhealthy according to people from within the group, this is not the only model to come in the SUV segment in the US, as the company aims to crack the tough American market much in the same way Audi did in recent months. The latter luxury brand is not among the segment’s top contenders, but steady growth has been seen across the lineup. Volkswagen on the other hand has struggled to keep the sales momentum going, with monthly falls amid the continuously rising overall market. The two sources that talked to Reuters under condition of anonymity – as the model has not been made public yet – said that next month – most likely during the 2015 edition of Detroit’s NAIAS – the Volkswagen core brand will unveil a five-seat variant of the SUV in concept form.
The United States, which has been steadily recovering from the aftermath of the 2008-2009 economic crisis, has seen consumers finding again their deep love for sport utility vehicles. The new concept – an integral part of VW strategy for North America – should close another gap in the German make’s US lineup, which currently consists of just two SUVs: the Tiguan and Touareg. The company has so far acknowledged it would unveil a new concept SUV in Detroit on January 12-13, but declined to provide further details.